The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:
• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The work load goes up on Thanksgiving, Christmas, New Year's and other holidays
• No time to sleep
• Salary = $0
The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.
Check out what happened below. It's worth watching to the end.
CREDITS
Project: World's Toughest Job
Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director, Copy: Andrea Mileskiewicz
Associate Creative Director, Art: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman
Producer: Vera Everson
Account Director: Jessica Zdenek
Account Supervisor: Laila Lynch
Director of Digital Strategy: Eric Williamson
Senior Brand Strategist: Ryan Houts
Production Company: Caviar
Director: Amir Farhang
Executive Producer: Valeria Maldini
Producer: Jason Manz
Director of Photography: Brian Rigney Hubbard
Editing, Visual Effects: PS260
Editor: J.J. Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Lead Visual Effects Artist: Patrick Lavin
Assistant Artist: Matt Posey
Audio Post: Soundtrack
Sound Design, Mixer: Mike Secher
Music: Human
Casting: House Casting
Casting Agent: Shawn Alston
Client: American Greetings
Executive Director, Marketing: Alex Ho
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